Style Conscious with a Social Conscience
We are extremely proud to announce the launch of Frontline Fashion, a progressive fashion, beauty and culture on-line magazine with a difference, as well as Frontline Fashion’s first range of stylish clothes, known as ‘Zanmi’.
Frontline Fashion is the brain-child of an experienced fashion and beauty PR turned entrepreneur who, after spending time volunteering in a disaster zone, realised that people don’t need to shun the glamour and highlife of the style industry in order to make a difference to others, and that everybody can be style conscious with a social conscience!
Frontline Fashion sets out not only to provide the latest news from the ‘frontline’ on the hottest lifestyle trends, jet-set destinations and catwalk creations, but also, through the Zanmi range, to raise awareness about humanitarian issues and funds to support dedicated projects.
Determined to make a difference within the style sector, Frontline Fashion stands to change existing culture and mind-sets towards philanthropy and style. Frontline Fashion will deliver chic, stylish and educated commentary and reviews on matters of style that will appeal to all discerning stylistas. And through the ‘Sky-High Stilettos’ section, Frontline Fashion also offers a ‘one world’ voice, showcasing what’s happening in cities across the globe.
Sitting alongside the on-line magazine, the Zanmi range (‘Zanmi’ is the Haitian Creole word for ‘friends’) is the perfect platform to show how style can contribute to society in a positive way. To begin with, simple tees and totes will be available for purchase through the website, with the first full clothing range set to be released in March 2011.
Frontline Fashion sees this venture as a long-term partnership. Since our core value is to help individuals be socially responsible whilst remaining stylish, this project is made truly unique by the fact that we are committed to donating 50% of all of Frontline Fashion’s profits towards our foundation projects, which, to begin with, will be the construction of a dormitory and an orphanage in the earthquake-destroyed country of Haiti.
Frontline Fashion is partnering with A.C.T.S and Grass Roots United in the delivery of those projects and will provide an opportunity for all supporters of Frontline Fashion to see how their purchases and support are being utilised. We hope that will provide supporters with the ability to connect with our foundation projects and to develop similar levels of commitment and passion that spurs our team on.
Frontline Fashion has more heart than you’ll ever find on the catwalk and intends to be a cultural catalyst that not only fits into your lifestyle, but also satisfies the desire for style in life. Looking the part is only the beginning, so please visit us at www.frontlinef.com and sign up today for all the latest news delivered directly to your inbox.
For further information please contact the Frontline Fashion team at one of the email addresses below.
Melissa Gilchrist Higgins
Creator and Editor in Chief
mgh@frontlinef.com
Frontline Fashion
beauty@frontlinef.com fashion@frontlinef.com culture@frontlinef.com
zanmi@frontlinef.com editor@frontlinef.com advertising@frontlinef.com
